One of the things that makes me *ME* is my attention to detail. I’m obsessed with details, almost to the point of neuroticism. If you’ve ever worked with me on a project, odds are pretty good that I’ve asked you to move something over a pixel or slide a cut back one frame. “No one will notice it but you” .. Yeah, you’re right, I will definitely notice it, and it matters to me.

Now, you know what we think of “Perfect” ‘round these parts; it’s an opinion, not a statement of fact. In this case, I’d say it’d be pretty safe to say that for this particular client, this was about as close to perfect as one can get.

When I started Viscerah Studio, I made it a priority to create more content simply for people to enjoy. Creating music videos and working with artists is an extremely natural process for us, and we’ve been doing it since we’ve started in this business. The format allows for endless creativity and diverse interpretations. A long time favorite seemed like natural starting place for us when I began to look at what sort of projects we’d like to share with the world.

2017 is looking to be an incredible year for Cannabis. With many states implementing some sort of Cannabis policy, and billions of dollars being flooded in to the market, “how are we going to differentiate ourselves” is a question on every cannabis company’s mind. With the federal government still criminalizing cannabis, many marketing channels available to other industries are simply unavailable for cannabis businesses. This creates an interesting problem when companies look to step forward in to this massive new market in hopes to take home their own little piece of the gold rush.